Monday, Aug 29, 2016
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Identity-Based Marketing and Media

75% of marketers say their organizations and tech stacks are not set up to provide an integrated customer experience across media channels and devices as a result of poor Cross-Device Identification (XDID). Almost all marketers indicate they are in the market for high-quality XDID solutions, but do not have the confidence to make a choice. The future […]

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#NewKlout to Help People Improve Influence Score

Klout introduced #NewKlout, its newer version of their influence score. The new version helps people not only measure the influence, but also increase it. Klout team took into consideration the conclusions most of the social media experts agreed upon: the best way to increase your influence and make an impact online is to share great content.

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CircleCount – Free Social Media Marketing Tool to Monitor Your Effectiveness on Google Plus

CircleCountAre you truly effective on Google Plus? CircleCount is a tool we recommend for measuring the network effectiveness of your social media marketing efforts on Google Plus.

One interesting aspects related to using Google plus is that search engines treat posts as any other web page on the internet. Google does that, anyway, offering page ranks and position in search results. Combine that with the authorship feature promoted by Google and the power to build effective communities and you get the feeling of the full power Google Plus has earned in the social media realm.

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Facebook Paper – Revolutionary iPhone App

Facebook changes newsfeed algorithmFacebook will launch a new iPhone app that is much more than just an improvement of their controversial app. On February 3 Facebook will lauch Paper, an app that, according to pundits, will revolutionize Facebook itself.

Paper adds horizontal scrolling to newsfeed, a feature first seen in Flipboard. It also provids a new way of posting on Facebook, using a WYSIWYG blog style editor. This might bring Facebook posts closer to Google Plus, adding more advanced formatting.

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Facebook Changes Newsfeed Algorithm to Increase Engagement

Facebook changes newsfeed algorithm

Facebook’s newsfeed algorithm suffered a change recently. The newer version of the newsfeed rolled out toward the end of January 2014 shows less text status updates from business pages and more text-based status updates from friends.

The switch in the weight allocated to different types of status updates is based on the continuous effort made by Facebook to increase engagement (likes, comments, shares and clicks) and provide a more visual and compelling experience to the newsfeed. First to be demoted are the text-only status updates, the spammers’ preferred tool. Showing less text-only status updates in the news feed is probably not bad.

On the other hand, link-share posts will be pushed higher on the hierarchy. The reason lies in the way people interact with such posts. Research showed that people preferred more the status updates where links were not explicitly included, and interacted more with the messages where links were removed. Do not worry though, removing the link after you typed it or copy-pasted it in the post will still show the image pulled by Facebook and the web connection. The image and the description are still clickable.

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