Wednesday, Jan 17, 2018

Social Media and… a Bottle of Wine!

I have recently bought a bottle of wine, I got a couple of glasses ready and then… Surprise! I discovered the social media icons and a QR code on the label. It is great to see social media adopted by the wine industry! It might have something to do with the demographics of the target market, since wine lovers tend to be at the higher end of the education and income charts. I’m not saying there are no affluent people out there enjoying beer, of course. And I’m not sure the QR code is relevant after the first bottle. Scanning the code requires a steady hand 🙂