Communications Specialist and Social Media Marketing Consultant, former Lecturer at Coastal Carolina University-Dept. of Communication. Presently Antonel works as MIS/Database Manager for the North Myrtle Beach Chamber of Commerce.
Best Social Media Blog Posts of 2012: Social Media Examiners’ writers share the social media blog posts they found the most useful this past year. … If there’s any one piece of content that has truly transformed my thinking about blogging in 2012, it’s Rand Fishkin’s Content Marketing Manifesto. After coming across his slideshow, we went ahead and had a company meeting brainstorming it. Shortly afterward, we completely changed the direction and content of our blog.
For marketers, 2012 was dominated by social media’s evolution beyond its high growth phase, the explosion of content marketing, and the growth of smartphones, tablets and other connected devices. These three trends influenced how we see the world, connect with each other and shop. Here are the top 12 Actionable Marketing blog posts of 2012 from Heidi Cohen’s Actionable Marketing Blog.
Because of the time-sensitive nature of social media, mishaps are bound to happen, and more than a few incidents occurred over the past year. In 2012, some major brands, like Gap and KitchenAid, saw some major mishaps on their social media pages that resulted in a few dings to their brand as well as their online reputations. Here is a closer look at some of the top social media blunders of 2012 and what we can learn from them.
Make a Proper Social Marketing Strategy. Just as good as it is, social media is equally dangerous. All social media activities should be thought through and planned – this not only helps achieve desired goals but helps avoid pitfalls too.