Wednesday, Jan 17, 2018

5 Reasons Businesses Should Use Hashtags

Use HashtagsFacebook has recently announced they were implementing support for hashtags, joining the ranks of Twitter, Google+, Pinterest, Instagram, and YouTube. These are keywords or phrases with the prefix “#” in front of them (i.e., #NorthMyrtleBeach, #realestate, or #giveaway). Sometimes words are mashed together, sometimes they’re independent. The hashtag essentially works as a filter, a way to categorize posts and see all responses that have included that specific word or phrase. Recent studies have showed that more than 75% of social media users are adding hashtags to their posts. Here are ten reasons your business should embrace the hashtag.

#Virality – people love to share hashtags in their posts if they receive a discount or coupon for doing so, helping spread your message. Hashtags also make it easy to track a promotion’s activity across all our social platforms.

#Consistency – new tools allow you to track a hashtag across all the major networks or filter them individually. The hashtag can be your own brand or product   you can promote your #NewProduct and engage with customers across all platforms.

#Tracking –important events trigger huge volume of conversations.  The easiest way to cut through the clutter is to monitor hashtags.

#Targeting – new marketing tools allow you to advertise based on hashtags. People who use hashtags are likely those who are engaging in the social conversation and therefore more likely to share a positive experience with your brand.

#Flexibility – business owners are finding creative ways to add power behind the hashtag. You can use a hashtag to generate a discount process for a sale or to add meanings to your posts and convey emotions.

Hashtags are very handy and a wonderful tool when used correctly. Here are a few ways to use hashtags effectively and make sure you do not upset people and have your posts ignored.

Conference or chat participation – use the designated hashtag to mark your comments related to that event. You can also monitor the hashtag to follow the conversations related to that specific event. You can create a new hashtag if there is not one already established and you are the organizer. Do not use the event hashtag to sell stuff or for conversations un-related to the event.

Tag topics – use hashtags to mark your posts related to specific topics of interest, brands or concepts. This will help people find and categorize your posts correctly. Do not use hashtags that are too generic, like #slp for example, used mainly to replace the word “sleep”. You can find out if a hashtag is too vague if you do a search and get confusing results.

Add emotions and intent – since text may be difficult to interpret directly, you can use a hashtag to add emotion or intent and thus improve communication and strengthen the message. Good examples are #sarcasm or #jk (meaning just kidding). Remember, social media is about building relationships and this remains true even for businesses.

Moderation – like everything in life, too much of a good thing is a bad thing. Do not use too many hashtags in a post. How many is too many? The rule of thumb says two hashtags in a post should do it. If you need more you may want to consider breaking the message into more posts unless it hurts the comprehension.

For a comprehensive list of hashtags, visit The Hashtag Dictionary at