Wednesday, Jan 17, 2018

Identity-Based Marketing and Media


75% of marketers say their organizations and tech stacks are not set up to provide an integrated customer experience across media channels and devices as a result of poor Cross-Device Identification (XDID). Almost all marketers indicate they are in the market for high-quality XDID solutions, but do not have the confidence to make a choice. The future is now as XDID allows you to deliver a more relevant customer experience that engages today’s connected consumers.

Are you ready to take the next step?

DMA will be featured at Advertising Week revealing early tools and insights from our XDID project to help you elevate your XDID “IQ” with a three-part workshop where you will:

  • discover the benefits and risks of different XDID approaches
  • collaborate with other marketers, agencies, publishers and solution providers to learn the business value of XDID
  • learn the questions needed to make informed XDID service provider decisions
  • weigh in on future standards for responsible XDID data management

Don’t get left behind! – Save 30% on Access to Advertising Week

Use code DMA*30 for 30% off delegate and super delegate passes when you register.

Comments are closed.