Social Media is a resource-hungry activity, we all know that. It takes time, and money. If you have spent more than a month managing a few accounts you have already learned that you get what you pay for. That doesn’t mean that everything expensive delivers quality the same way as not everything cheap is useless. My philosophy is to always use every device at least up to 90% of its capacity before upgrading and spending more money.
I have recently bought a bottle of wine, I got a couple of glasses ready and then… Surprise! I discovered the social media icons and a QR code on the label. It is great to see social media adopted by the wine industry! It might have something to do with the demographics of the target market, since wine lovers tend to be at the higher end of the education and income charts. I’m not saying there are no affluent people out there enjoying beer, of course. And I’m not sure the QR code is relevant after the first bottle. Scanning the code requires a steady hand
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Social Media Content Analysis – Strong Contender in the Realm of Social Research
We are all very fond of surveys and polls, the classic market research tools. We trust them that they provide us with useful insights into the mind of our customers and their purchasing behavior. They did not fail us. Well, not very much, at least.
Yet, the status-quo of these quantitative and qualitative marketing research tools is recently under attack by a new freak, a mutant tool called social media research. It does not seem to be too scientific and it does not seem to allow defining very well the needed survey population.
Retaining its customers is every company’s concern these days. How can you, as a company, make sure that your customers will not find another company that offers a similar product at a competitive price and stick to it? Although this topic may be of increased concern, there might be a solution to these worries. The solution is called “keeping your customers happy and engaged.”
I enjoy watching business documentaries. Since you are strongly connected with a business, you probably enjoy them, too. I learn a lot from them and I have discovered that all those success stories have one thing in common: they all evolve around the classic business model on how to outsell your competition.