Monday, Dec 18, 2017

Posts Tagged ‘social media’

#NewKlout to Help People Improve Influence Score

Klout introduced #NewKlout, its newer version of their influence score. The new version helps people not only measure the influence, but also increase it. Klout team took into consideration the conclusions most of the social media experts agreed upon: the best way to increase your influence and make an impact online is to share great content.

Klout - The Influence Score Platform

Klout – The Influence Score Platform

To help people improve their influence score, Klout has stepped into content discovery. According to Kout’s statement, the new algorithm takes into consideration your fans and followers and makes recommendations for interesting content. You may need to tweak the settings before getting the perfect recommendations to help you improve the influence score. At least that’s what Hobspot’s Ginny Soskey recommends after testing the #NewKlout.

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Radio Amateurism – Twitter on Radio Waves

Radio Amateurism - the old twitter on radio wavesI am a romantic tech junkie and there is nothing I can do about it! Not too old, not too young, I am at the right age to contemplate and adopt new technologies and tools, yet old enough to bring up memories of the past century. One of these memories was recently triggered by Kristen Daukas (@KristenDaukas) blog post called “Amazing online Friends” posted on (@Soulati) Jayme Soulati’s Happy Friday series.

If you are a Millennial  you may as well skip this blog post. I talk about things that probably trigger no associations in your mind, about radio amateurism and Morse code and memories of the times when radio waves had the power to transcend borders and connect people across the globe. I talk about an era of no Internet or mobile phones, no text messages and mostly black-and-white, no-flat TV. I was young and restless, a social butterfly driven to technology. The only way to satisfy my thirst for communication based on technology was the radio amateurism. And what a way it was! Dah-di-dah-dit, dah-di-di-dah-dit, the Morse code resonating from my headphones was like a song to my ears. Once mastered, it gave me the ultimate liberty. I could break the distance barriers in an instant, talking to people I have never met and will probably never meet in person. I could share my thoughts and enjoy other people’s messages, build an ever expanding community of virtual friends across the country and beyond!

I look back and bring those memories up and realize that ham-radio, (pejorative for radio amateurism) was just like Twitter on radio waves! We each had a unique ID and desire to connect. The Morse code was just like the 140 characters limitation  your message had to be brief and you had to develop amazing abilities to express yourself briefly. We even had our hashtags, only we called the “the Q code”, a code of abbreviations all starting with the letter Q. We started our radio sessions with CQ CQ (such amazing intelligence behind it: seek you!), QRV-are you ready, QRS-should I send more slowly, even the equivalent of RT (re-tweet): QSP-relay a message to someone else. Searching through my memories I remember how emotionally charged were the moments of in-person contact with the fellow radio-waves-twitterers, radio amateurs we had been talking to for months or years before having a chance, if ever, to shake hands with. The bond was always strong and we always acted as old friends, offering unconditional support to each other.

It is amazing to realize how fundamentally sound and solid are the social norms, so deeply entrenched in our (western) society and the way we do things, communicate and use the so-called “social media”. It is amazing to discover we can find community through the spirit of the work, based on the same principles, with only the tools varying. Twitter has been around for a long time under the shape of radio amateurism, a version of twitter on radio waves while today we enjoy it’s version over the internet. The world’s evolution is circular, getting back over and over again yet every time on a higher level, on an upward spiral. So my fellow twitter-on-radio-waves junkies, QRX (will call you again) on my next blog post. @AntonelNeculai over and out.

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Social Media Gadgets for Tight Budgets

20120911-220007.jpgSocial Media is a resource-hungry activity, we all know that. It takes time, and money. If you have spent more than a month managing a few accounts you have already learned that you get what you pay for. That doesn’t mean that everything expensive delivers quality the same way as not everything cheap is useless. My philosophy is to always use every device at least up to 90% of its capacity before upgrading and spending more money.

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Social Media and… a Bottle of Wine!

I have recently bought a bottle of wine, I got a couple of glasses ready and then… Surprise! I discovered the social media icons and a QR code on the label. It is great to see social media adopted by the wine industry! It might have something to do with the demographics of the target market, since wine lovers tend to be at the higher end of the education and income charts. I’m not saying there are no affluent people out there enjoying beer, of course. And I’m not sure the QR code is relevant after the first bottle. Scanning the code requires a steady hand 🙂

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Social Media Content Analysis – Strong Contender in the Realm of Social Research

We are all very fond of surveys and polls, the classic market research tools. We trust them that they provide us with useful insights into the mind of our customers and their purchasing behavior. They did not fail us. Well, not very much, at least.

Yet, the status-quo of these quantitative and qualitative marketing research tools is recently under attack by a new freak, a mutant tool called social media research. It does not seem to be too scientific and it does not seem to allow defining very well the needed survey population.

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